Mobile web is a challenge for Tourist Destinations and Tourist Products.

According to Yahoo 30% of the British surf on the net when they are in the loo. Yes 30% of the British consumers actually use their blackberries, iphones etc when they sit on the toilet.

This is defiantly a huge challenge for the tourism world. While using the loo usually is a relaxing moment and it can be a crucial moment when it comes to decision making. This can sound weird but I am sure that the correct marketing message can be sent from destinations and tourist products-services so as to influence a decision.

Mobile web is still something that the Travel world and especially official destination sites did not take into account seriously. Very few travel pages have a mobile version, many a readable but still hard to use and slow. What is even worse is the online booking systems, when it comes to making a booking using a mobile device is still hard and confusing.

So, now in times of crisis we need to be creative, we need to invest in thinking and acting, we need to test and get feedback from users, we have to lead and not to follow slowly.

The tourism industry needs to take initiatives in making things easy for the end user since is the end user that brings us food to our table today and he/she will bring us more tomorrow with des intermediation.

Here I would like to thank Richard Sedley for his twitter that inspired this post and Gerd Leonhard for his vision on Mobile Web.

Yahoo article here

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