Is online Marketing is a matter of training as well ?

When we talk about online marketing most of us think of IT (Information Technology), well this is a very wrong idea. IT people are very good in applying technologies and give them to us, to the operations people to use them.

When it comes to the internet, technologies are just tools, tools we have in our hands as operations to use them. We need to be trained but not on the use of technologies but on the use of our skills online. The internet gives us the technologies most of the time for free, we need to train our brains to use them the same way we use the telephone or the vacuum cleaner. IT can prepare a web site but IT are not the ones who are going to position our product, brand and services in the online world. Think offline! We ask the graphic designer to prepare a brochure, we ask the printer to print them but we are the ones who are going to give them to right people. It is us, Sales and Marketing who will sit down with the customer to discus the services we printed in the brochure, so we should be the ones who talk to the customer online. For this we need to be trained.



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