Now, here in the all year round island, where love is in the air, the Minister announced an increase of 0,7% from last year, (only on arrivals, no data available for overnights) the CyBC whenever they mention Tourism they never say OUR, they do not feel it as our so they never say it (I guess this is the reason).
Why Spain had a 4% increase (on 47 million arrivals) and Cyprus only 0,7% ? My opinion is because:
1. In Spain regional tourism boards work hard and compete with each other in a natural and healthy way. In Cyprus regionalism is inexistent and when it comes to competition is everything else but healthy. All regions want a Marina and Golf courts… so stupid.
2. In Spain the hoteliers are united against outside threats like the abuse of Thomas Cook, in Cyprus Thomas Cook abuse did not even hit the media and this makes me think that Thomas Cook “bought hotelier silence”. By the way, I am wondering how much money the semi-god Thomas Cook took from the Cyprus Tourism Organisation as “advertisement fees” this year? But this is going to be our next subject…
3. In Spain tourism Marketing is innovative, it shows the way. In Cyprus Tourism Marketing has expired long ago and lost its way.
4. In Spain “the product” has given its protagonism to the end user. In Cyprus the actors got old and forgot their lines. The end user is still waiting to get a comfortable seat.
5. In Spain heritage is the most important, in Cyprus we hide our heritage behind cheap politics and bad, really bad street signage.
6. In Spain tradition has a trade mark, in Cyprus we have betrayed our tradition.
7. In Spain authenticity is natural, In Cyprus authenticity is marginal.
8. In Spain Tourism has a conscious , In Cyprus Tourism has fallen unconscious.
9. In Spain collaboration is real, In Cyprus corruption is real.
10. In Spain they learn from mistakes, In Cyprus we do no mistakes.
I could list 100 reasons but I do not want to make you more tired.
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