When it comes to Tourism marketing I feel that we are still working like the old times. Advertising and Marketing are defiantly two aspects of tourism where most budgets are spent.
We all talk about niche markets, personalized marketing, consumer analysis, customer relationships, products thought for the customer, destinations made to relax customers, blah blah and more blah customer blah….
How many destinations have really talked to the consumers? How many hotels really spent money on talking to their customers? How many travel companies design travel products as if it was for them to travel? Love your customer is not asking him to love you. Love is Give and Take, not Take and Give. So if you really want you customer to Love you; first you have to really love him !
Online marketing definitely offers many more "love tools", but still, who knows how to use them? or how many destinations use them effectively?
Please take 2 minutes and watch this video. Try to get in her shoes even if who we really are is him.
No comments:
Post a Comment
Thank you for you comments, they are very valuable to us.