Leadership in Cyprus Tourism

Every industry needs to have a leader to follow. In tourism for the past 100 years we have had examples of people who took the leadership and given guidelines for the rest to follow. Conrad Hilton (Hilton Hotels) , Thomas Cook , Aristotele Onasis (Olympic Airways)  and others have shown the way to today?s tourism multinational companies.

Nowadays leading in tourism does not mean only taking financial risks and having a long term business vision as the people previously mentioned did. Leading in tourism it means coming up with ideas that need collaboration to be realized, product and service innovation and mostly being able to create a social movement that will follow. Tourism is the only social industry. People travel to certain places because other people travelled there or because other people did not travel there yet.

Cyprus is a place where lots of people have travelled, so leading in the Cypriot Tourism scenery means reinventing the product, delivering new services and making sure the service is delivered in an excellent way. Leading in Cyprus Tourism means reaching people who want to rediscover a place, means reaching people who demand value for money and reaching people who like to be pampered.

Excuses like the ones of the Minister of Tourism Mr. Antonis Paschalides who declared that Cyprus is loosing on the British Tourism Pie because the British Pound is weak against the Euro, are "cheap" and the prove the leadership Chaos we have.