Advice to Global and Cyprus Tourism companies, published by PriceWaterHouseCoopers , supported by Tourism Is All of Us.

Travel companies should hold their nerve and not panic into cutting prices too soon.
Well mention that to Thomas Cook and Thomson who came to the annual meeting of the Cypriot hoteliers asking for 20% less on the already contacted rates.

That’s the advice from PricewaterhouseCoopers LLP, based on the results of a poll of 2,000 British consumers.
Mr. PricewaterhouseCoopers LLP, remember you were at this annual meeting previously mentioned.


According to the PricewaterhouseCoopers research, over two thirds of those polled will trade down from their usual level of holiday, but only 16% will stop going on holiday altogether.
This must make think all the hoteliers of the world and especially the ones in Cyprus, why on earth the arrivals went down 20% in January and February? How many direct customers they won or lost??

Aside from cutting back, 25% of the 2,000 polled will take a cheaper holiday in the same location by:

- Staying in a cheaper hotel
- Can we go cheaper in Cyprus? I guess not much more. NO VAT for hotels for the next 2 years, this would be a measure.

- Opting for self-catering
- Supermarkets will have a boom at least we will sell out nice juice Limassol tomatoes, Chloraka cucumbers and Kokkinochoria potatoes.

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