Friday, February 13, 2009

Let's go to Cyprus for Holidays


The annual conference of the Cyprus Hotel Association was this year really interesting.

We had the opportunity to hear how Thomas Cook and Thomson Holidays - TUI Group asked publicly the hoteliers of Cyprus to lower their prices even more so those two companies would be able to help the Cypriot Hotelier. Well I think is time to see reality. Thomas Cook and TUI Group are profitable organisations who are asking us to lose money so they make money because they drive tourist traffic in Cyprus. My question is do we really need them?

I ask the hoteliers to wake up and see that their hotels in Cyprus the only thing they need is to forget about the intermediates and go for the end user alone. This can only be achieved on-line. There are more than 20,000,000 (twenty million) travellers that plan their travel online every week. How much would the Cyprus Tourism Organisation would pay to have a slice of this pie? How much would the hotels invest to have their finger in this honey pot?

With this opportunity I would like to thank Dr. Dimitry Shevchenko for his clear vision and his real support to Cyprus as destination, also I would like to ask Mr. Jez Clarke to be more honest to the hoteliers (According to this customer Thomoson Holidays is selling excursions to "North Cyprus",) as well as Mr. Len Mina to look back and see the history and learn from it. Thomas Cook is recommednding the undiscovered noth of Cyprus.

Both tour operators thanked the Cyprus Tourism Organisation for the support in their marketing campaigns to bring tourist to Cyprus. This support I assume is not moral but monetary.

Last but not least, I would like to ask for our politicians to care more and care with real care for the industry and not use the name of the Cyprus Tourism industry to gain local impressions.

Thanks for your time and I really appreciate your loyalty reading this blog.



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