Is online Marketing is a matter of training as well ?

When we talk about online marketing most of us think of IT (Information Technology), well this is a very wrong idea. IT people are very good in applying technologies and give them to us, to the operations people to use them.

When it comes to the internet, technologies are just tools, tools we have in our hands as operations to use them. We need to be trained but not on the use of technologies but on the use of our skills online. The internet gives us the technologies most of the time for free, we need to train our brains to use them the same way we use the telephone or the vacuum cleaner. IT can prepare a web site but IT are not the ones who are going to position our product, brand and services in the online world. Think offline! We ask the graphic designer to prepare a brochure, we ask the printer to print them but we are the ones who are going to give them to right people. It is us, Sales and Marketing who will sit down with the customer to discus the services we printed in the brochure, so we should be the ones who talk to the customer online. For this we need to be trained.



Visit Improve

Touristic Patriotism

In times of global crisis and global markets someone will think that the title of this post anachronic or even stupid. Well I think is neither.

In times of global crisis the first thing we need to do is to have solidarity with the ones more affected and definitely reaching the 3 world countries is much harder than doing something for our neighbours.

Now the saying Think globally and act locally has more meaning than ever, first see what is happening around us, very close to us and then rise our sight towards the horizon.

I strongly believe that is we spend some of our holidays in our country and the rest abroad then the tourist industry worldwide would be much less affected.

I will take as example Cyprus. Cypriots are only 500,000 people approximately who a large percentage of us go for holidays abroad. I would suggest that we all think that by spending one week of our summer holidays in Cyprus we are helping a lot maintaining people’s jobs, we keep the Small and Medium Size companies alive and we contribute to the well being of the country.
So now that summer is beginning try to escape for a weekend and rediscover your own island.

Join the Cyprus Short Escapes Online Community and choose one of the routes the CTO offers, choose the one that suits you most. Welcome to Cyprus. Ohh last but not least foreigners are more than welcome to join, please tell your friends as well, rediscover Cyprus as it is, natural and authentic.

Experience Real Cyprus, the one we all forgot

Cyprus Short Escapes - See Cyprus

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Helios Directors face 1.190 charges... finally after 4 years

Four years after the Helios Airways disaster 4 directors of the company are now prosecuted. Andreas Drakou President of Helios (also heavily involved in the Libra Holidays fraud), Demetris Pantazis Managing Director of the Airline, Giorgos Kikkidis, director for flights and Ianko Stoimenov chief pilot and training director. The four of them are facing 1.190 accusations each.

Here the question is what is going to happen next? Are those people going to jail? Are they going to banned from running an airline again? I think that in Cyprus we did not reach this level of democracy yet. In Cyprus is much easier to go to jail if you broke in a house than being probably responsible for the death of 121 people (they are accused for 119 not for the pilot and the co-pilot).

Andreas Drakou has been in the market of Cyprus tourism for many years. For many ignorant people he was considered one of the “fathers” of tourism in Cyprus with the descent of Libra Holidays as the savior of the Tourism Industry of Cyprus. It was then when he managed to convince hoteliers to partner with him and today 90% of the hotels Libra has agreements are still unpaid , some of them since 2007.

Thank you Meletis Apostolides

The case of Apostolides Vs Orams in the European Court of Justice is not only a human rights victory, is not only a victory of the Right over the Wrong is at the same time the most important injection if dignity and pride the Cypriots got after 1955. Meletis Apostolides has given back to all those who lost their houses and land in 1974 war (being those Greek – Cypriots or Turkish Cypriots) the hope that no foreign occupying army can create a status quo at least in the European territory.

Thank you Meletis for having the strength that nobody else did, thank you for not listening to the politicians of any party, thank you for believing in justice and proving to all the Europeans that the last thing one man has to loose is faith in what he believes .

I would also like to thank all those politicians that worried about the drop of sales in the real estate business in Cyprus. I would like to thank all those English people that have proven once again that they do not give a dam about how those houses they bought for peanuts in the so called “North” belong to people that for the last 35 years were not able to sleep in their own beds. I would also like to thank Mrs. Blair who proved once again that big law firms can actually make lots of money by trying to twist justice.

Ohh and for those who fear impact on tourism saying that this will scare the brtins away, please do not worry there are many intelligent britons, much more than the stupid ones. Good british citizens who really like Cyprus feel much better now coming to Cyprus than ever before.

The Opera in Pafos (Paphos) provokes personal data protection Tragedy

The web page of Paphos Festival, the official web site of the festival is promoting “Lakme by Leo Delibes” and on the reservation form the web has on the bottom left you they are asking to the visitor of the web to enter personal data (all of them obligatory) and the data is not protected by secure server. Among this data is the Credit Card details.

What does it mean in simple words this irresponsible and illegal action of the town hall led by Mr. Vergas. This means that you and I as consumers if we enter our data to buy a ticket for the opera our data travel without encryption and they can be stopped by any amateur hacker who will be able to use our credit card details to obtain money or goods.

I am wondering if an official website paid by the citizens of this town is acting in such an irresponsible way how do these gentlemen who run the town expect us to have any kind of respect. Their ignorance and their irresponsibility puts in danger all of us.

Please check by yourself. The web is http://www.pafc.com.cy where the Opera is announced. The link for reservation form is located down left if you click Reservation Form then the web takes you a form that is talking about “Madama Butterfly”, last years opera, they did not have the dignity to change the text on top, which means that all of those people who might booked the opera from this site last year were exposed to serious data protection irregularities. Oh by the way the link Online reservation is not working and I sincerely think it never worked.

I wonder if any official will have the dignity to apologize here on this blog, over facebook , plaxo , linkedin and all the other social media this article is published.

Last but not least the same web regognises "Macedonia" as a Country. I think the next step would be that the Townhall of Paphos should open a consulate in Skopia. See yourself the pull down of the reservation form.

I would like to congratulate once again Mr. Vergas and his fantastic team for being so capable, especially those who made the website and those who paid them. Bravo.